September 29, 2016 ShopElect

B2B ecommerce: Look at the changing Indian landscape

For many years, eCommerce was a B2C game—a channel best suited for consumer brands and retail transactions. Aggressive VC funding saw hyperlocal startups, fashion and retail startups have popped up all over the country focusing on B2B markets. The business community at large has little say in the eCommerce industry. However, major shifts in buyer behavior, urgency and integrated world market has created a need and demand in a B2B industry to diverse their business into intelligent B2B eCommerce.

Major Trends Shaping the Future of B2B eCommerce:

As businesses are moving from traditional cumbersome process to an impactful, fast and steady process apart from the obvious cultural shifts impacting B2B eCommerce, there are a handful of other trends that have made eCommerce a viable sales channel for B2B brands. Here are those three important trends that have and will continue to have a significant impact on how, when, and where B2B companies sell their products and services:

  1. Infrastructure:

Years ago, building an eCommerce platform was a complex, laborious task and involved huge capital investment. Also – the technology wasn’t that advanced that could support the innovation. To put it in this way, the market was early to adopt B2B ecommerce.

However, today innovation in back-end infrastructure has made it easier than ever for B2B companies to quickly and affordably create fluid, comprehensive online shopping experiences.

  1. Mobility:

With digital taking over the traditional businesses, a lot of B2B companies expect to stop publishing print catalogues within few years. Many of them are adopting  digital catalogues ,digital ohhs and mobile-friendly AD versions that are easily readable on tablets or mobile devices.

Mobile commerce currently accounts for 3-5% of B2B sales, while mobile search and research accounts for 7-10% of B2B traffic. Other mobile trends influencing B2B eCommerce include mainstream adoption of remote working and bring-your-own PC initiatives. Neither is new, but both use cases are likely to fuel a new wave of B2B eCommerce.

  1. Procurement Processes:

Most B2B buying processes are still using papers, calling over the phone, or through a digital order entry system.

Though some B2B businesses still prefer those processes and we don’t expect that to change anytime soon, especially if you are talking about companies such as Boeing or General Electric, the internet has given buyers a superior procurement option—and many of those customers are happily embracing it.

57% of business buyers currently purchase goods for their companies online, and 37 expect to spend more of their annual budgets through online platforms in the next year. So come, leverage the power of technology to automate your sales and business process and put your B2B ecommerce on an autopilot.

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